6. Brand yourself: In order for your essay to be truly effective, a reader should be able to summarize your subject in a simple sentence. You accomplish this self-branding by choosing a creative topic (or a creative twist on a common topic), and writing about it with enough detail to burn an image of yourself in the reader’s brain. When it comes down to you and another similarly qualified candidate, you want an admissions officer to be able to stand up with your application in his/her hand and say, “I like the girl who performed trapeze in the circus,” or “How about the girl who saved her grandfather’s life?” It will be much harder to remember “the girl who practiced the trapeze, and was also good at riding bikes, and who got an A on every test and who generally worked very hard,” or “the girl who really loved her late grandfather and who feels like she embodies a lot of his core characteristics.” Focus your story. When you finish writing your first draft, do a branding test- try to label yourself based on your essay and see what you come up with. If you can’t easily narrow it down to a punchy description, you probably need to alter or simplify your essay.
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